Why geofencing is a crucial part of fleet management

Why geofencing is a crucial part of fleet management

5 November 2019

Modern fleet management offers many features that give you much better control of your fleet. One of these modern technological wonders is geofencing, which allows you to create a virtual perimeter for a real-world geographical area in which your vehicles are allowed to travel, ensuring that you always know exactly what is happening with your drivers.

Let’s unpack some of the key features of geofencing:

How does geofencing work?

A geofence can either be created as a pre-defined set of boundaries or dynamically generated as a radius around a point location. Geofencing works as a location-based service, with an app or other software using either GPS, wi-fi, Radio-Frequency Identification (RFID) or cellular data to trigger a pre-programmed action whenever a mobile device or RFID tag enters or exits the virtual boundary.  A geofence can trigger text messages or prompt mobile push notifications to alert fleet owners and managers of any transgressions.

How do you use geofencing for fleet management?

To successfully use geofencing, a fleet administrator or developer must first establish a virtual boundary around a specified location in GPS or RFID-enabled software. This action can be as simple as drawing a circle 100 feet around a location on Google Maps. Once this has been done, the virtual geofence will trigger a response whenever an authorised device enters or exits that area, as specified by the developer or administrator.  The fleet manager will then receive an automatic notification should their vehicles leave the geofenced area.

How geofencing can benefit you:

  • Prevent vehicle theft: should your vehicle be stolen and leave the geofence area that you created, you will be alerted and can take appropriate action to try to retrieve the stolen vehicle.
  • More intelligence for your business:  by pairing up the data created by geofences with other information relating to driver performance, your fleet managers and drivers can ensure that they’re paying attention to the right key performance indicators, improving the way that you utilise resources in your business.
  • Keep your business on track: geofencing can inform you when someone arrives at a site and leaves. This ensures that there is driver accountability, and allows you to make sure your drivers are on schedule.

Using different formats, Cartrack enables you to implement world-class geofencing for your fleet.  Contact us today to find out how our expert fleet management solutions can boost your business.

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Modern fleet management offers many features that give you much better control of your fleet.

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