Fleet gamification promotes driver safety by introducing game-like concepts. These concepts, like leaderboards, rewards, and constructive feedback, encourage better driving habits and healthy competition amongst drivers. Studies prove that incentive-based telematics programmes can dramatically reduce aggressive driving habits, resulting in safer outcomes for commercial fleets.
Fleet gamification can be made so simple. In this FAQ, we break down fleet gamification strategies, the reasons they matter for your fleet, and why Cartrack could take your driver safety management to the next level.
The key purpose of fleet gamification is to make the process of improvement an entertaining and rewarding one. By taking genuine fleet data and turning it into a competitive, motivating experience, improving driver safety feels less like a chore and more like a fun & reachable goal.
You implement fleet gamification into your company by first looking over the patterns of your drivers and their on-road behaviours, seeing what the biggest issues are, and then implementing accordingly. You can set up some of your rewards and incentives based on this information, perhaps having greater rewards for the correction of offences that are the most repeated.
Cartrack’s system allows you to do gamification by providing you with all the detailed information needed to track drivers’ behaviours. Thanks to our advanced technologies and user-friendly fleet system layout, you can use our driver scorecards to keep track of drivers’ behaviours and improvements.
Yes, gamification will really help you boost driver safety if you go about it in the right way. As long as everything is done with absolutely no biases or discrimination, and the insights that are used are completely objective, then it’ll work successfully. The insights should also always be comprehensive enough.
It will take a few weeks to see a difference in safety outcomes once you’ve implemented gamification with your drivers. Realistically speaking, a genuine and more accurate difference will only be seen in a few months as drivers begin to apply those safer habits consistently.
A leaderboard in gamification is a display of names and correlating rankings/points. The names and rankings are usually displayed in order, typically from highest to lowest points. Depending on the layout, format, and integrations, other information could be displayed on the leaderboard as well.
The incentives you should give once you start running gamification with your drivers are typically things like cash rewards and time off, which are tangible, and public shoutouts or acknowledgements, which are non-tangible. Both kinds of rewards are important to the growth and well-being of drivers and incentivisation programmes.
The top areas you should measure with gamification are driver behaviour and how well your drivers are doing over time; these are important when thinking specifically of safety. With Cartrack, our AI-enabled cameras will help you keep track of your drivers’ behaviour on the roads, and detailed reports will keep track of their improvements (and rate of development) over time.
We have everything you’d need to successfully implement and maintain this initiative, and that’s why you should choose Cartrack to help with your driver safety programme. From AI-supported driver monitoring to API capabilities, you can carefully customise your fleet package according to whatever KPIs you wish to measure. We also have ongoing training and support for you and your team.
There isn’t necessarily a risk of legal liability if you rank drivers, but this is only true if you handle gamification responsibly. The point where legality might creep in is if you display clear bias and discrimination. These are against the law in the workplace, so always treat your drivers with care, fairness, and honesty.
You should run gamification as an ongoing business campaign rather than trying it out once and hoping for the best. It’ll take time for your drivers to get into the habit of consistent and routine safety, so a once-off approach wouldn’t benefit anybody in the long run. This keeps your drivers engaged (not losing momentum) with safety front-of-mind.
By allowing your fleet management system to run efficiently and trusting your drivers, you can run this safety initiative without the drivers feeling micro-managed. When you have a sophisticated system that collects data comprehensively, then hovering and micromanaging are no longer necessary. Be totally transparent with your drivers so they know what to expect and are not caught off guard.
No, it doesn’t cost extra to run gamification with Cartrack’s fleet system. The tools that are available to you and your fleet management are typically part of the broader value-added services available, and you’re able to customise your package according to the metrics you’re looking for.
